label services
Croshal Entertainment Group’s label services offering is the industry standard for releasing music in today’s modern landscape. We work alongside the client to create a record label that belongs to the artist/client, we help facilitate distribution, and we execute a customized marketing campaign that is on par with any major record label release. When an artist uses Croshal Entertainment Group’s label services, they maintain ownership of their music, maintain complete control over the marketing of their work, and keep all of the profit. We have helped artists sell over 6 million (and counting) albums independently worldwide.
This service is best suited for more established clients and those with larger budgets.
what is label services
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• Plan and manage the overall marketing strategy and timeline, in coordination with client
• Execute all sales and marketing initiatives
• Obtain visibility at digital/online stores (iTunes, Amazon, etc.) and pitch for playlists and features at streaming partners (Spotify, Apple Music, etc.)
• Optimization of all social platforms (Facebook, Twitter, Instagram, YouTube, Website, Spotify for Artists, etc.)
• Create and manage all consumer advertising campaigns
• Compile and circulate weekly marketing updates to the team
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• Assemble an outsourced team to handle art/production, radio promotion, publicity, social media, music licensing, photo/video shoots, etc. (if needed)
• Oversee and direct all team members with client, and facilitate communication between all team members
• Oversee and obtain approvals (from client) for all artwork and assets used in the campaign, organize and deliver all approvals to team members
• Utilize our extensive contact list to create opportunities for the artist
• Work with distributor on a daily basis, plan and execute retail marketing programs for physical releases
CEG handles the following Sales functions:
• Set up releases with distributors, delivering all metadata and assets required to meet deadlines
• Overseeing the entire manufacturing process and delivering finished goods to distributors