FRED CROSHAL

Fred Croshal is a 48-year music industry veteran and President/CEO of Croshal Entertainment Group, one of the top-tier marketing and management companies in the industry.

Croshal began his career as a retail sales representative at a local record store in the San Francisco/Bay Area before securing his first position at CBS Records. Soon after he obtained executive positions at Sony Music Distribution and Columbia Records, working with artists such as, Michael Jackson, Pearl Jam, Bruce Springsteen, Mariah Carey, Stevie Ray Vaughan and many more. In 1996, Madonna hired him at the Maverick Recording Company, where he soon became General Manager, overseeing all departments including; Sales, Press, Radio, Marketing, Creative, etc. on a daily basis. At Maverick Recording Company Croshal was able to build and nurture the careers of artists like Alanis Morissette, Deftones, Candlebox, Michelle Branch and more.

In 2003, Fred took his vast knowledge of sales, marketing, and promotions and founded Croshal Entertainment Group, a marketing and management company that could provide an infrastructure and alternative way for artists to release their music competitively. Croshal Entertainment Group has sold upwards of 7 million records independently to date and has helped guide releases from artists like Jackson Browne, Bonnie Raitt, Herb Alpert, Collective Soul, Gnarls Barkley, Jason Mraz, Crosby, Stills, and Nash and many more. In 2017, Fred was featured as one of Billboard magazine’s “Indie Power Players,” a short list of top influential music professionals leading the industry.

Now in the 20th year of his own business Fred continues to nurture his passion. Whether it is by giving lectures at well known Universities or by being a guest on industry Podcasts, Fred shares his wealth of knowledge with the next generation on a regular basis. Proud GRAMMY Mentor and industry advocate Fred lends his voice to speak up for artists at all levels.